top of page


Feb 185 min read
Why Your First 10 Ideas Are Never Your Best—And How to Find the One That Is
The human brain is wired for efficiency. When we attempt to generate new ideas—whether for a startup, book, campaign, or invention—our...


Feb 71 min read
AI Perceives, But Does It Think? What AI Teaches Us About Curiosity
Companies that see AI as a substitute for human insight will struggle to adapt to change. Those who see it as a tool to enhance...


Feb 25 min read
Systems Thinking: The Innovation Paradox
How a Holistic View Can Drive—or Hinder—Breakthrough Ideas Seeing the Whole Elephant Imagine a group of blindfolded individuals touching...


Nov 6, 20244 min read
The Secret to Breakthrough Innovation: Why Inter-Company Cross-Collaboration Works Wonders
In a world where competition often overshadows cooperation, inter-company cross-collaboration stands out as a bold strategy to drive...


Nov 5, 20246 min read
How Humor Unleashes Creative Inspiration and Fosters Out-of-the-Box Thinking
Humor, beyond being a source of entertainment and joy, is a catalyst for creativity. It has the power to shift perspectives, lower...


Oct 8, 20245 min read
Simplicity In Innovation: Rethinking What is Already There
When people think of innovation, they often envision groundbreaking technology, complex algorithms, or cutting-edge inventions. However,...


Sep 20, 20246 min read
To Succeed, Neuroscience Says You Should Daydream
When was the last time you found yourself daydreaming in the middle of an important task? Perhaps your mind drifted off during a mundane...


Sep 12, 20245 min read
Even the Simplest Products Outsell the Competition Through Innovation
Dishwashing liquids are a staple in every household, a seemingly mundane product that plays an essential role in daily life. However,...


Sep 11, 20245 min read
The Characteristic of Vision: Why Some People See What Others Can’t
Vision is perhaps the most defining characteristic of the world's greatest innovators. It is the ability to see beyond the present and...


Sep 9, 20246 min read
6 Principles of Innovation: Guidelines for Start-Ups and Small Business Executives
Innovation is the lifeblood of any business, but for start-ups and smaller companies, it’s more than just a buzzword—it’s essential for...


Sep 4, 202410 min read
Avoiding AI Traps: How to Harness AI for Creativity Without Losing Your Edge
Artificial Intelligence (AI) is undeniably transforming the landscape of creativity and problem-solving. From generating art and music to...


Sep 3, 20246 min read
The Creative Thinking 4-Step Model: A Deep Dive into Problem-Solving and Innovation
Innovation is no longer a luxury but a necessity. Undoubtedly, the ability to think creatively has become the linchpin of success in...


Sep 3, 20248 min read
The Role Of Creative Thinking In Discovering Your Purpose in Business
In the hustle and bustle of everyday life, the concept of "purpose" often seems like a luxury—something to think about when there’s more...


Jul 30, 20241 min read
Creative ideas essential to company success, but not enough leaders support creative pursuits, Harvard Business Review study reveals
"In a business world focused on the bottom line, it's easy to lose sight of the value of creativity. The findings highlight that...


Jul 24, 20245 min read
Embracing Ambiguity: The Hidden Catalyst for Effective Decision-Making
In today's highly complex, the rapidly changing environment of modern business, decision-making under uncertainty has become a norm...


Jun 2, 20245 min read
How to Avoid Creating a Matryoshka Doll In Your Decision Making Process
In the world of business, the ability to continuously challenge and refine perspectives is a vital skill. Think of it as peeling back the...


May 28, 20246 min read
SHOULD EMOTIONS PLAY A ROLE IN YOUR BUSINESS DECISIONS?
What Exactly Are Emotions? Emotions are complex psychological states that involve a subjective experience, a physiological response, and...


May 22, 20247 min read
Changing Perspectives: The Psychology, Neuroscience, and Creativity Behind Our Mental Models
Unquestionably, creative thinking today is emphasized in corporate power corridors. However, to truly understand creative thinking, we...


May 9, 20249 min read
How Curiosity Drives Creativity
What is curiosity and why does it matter for creativity? Curiosity is the desire to learn, explore, and discover new things. It is a...


Apr 19, 20244 min read
The Limits of Artificial Intelligence: Why AI Struggles to Replicate Human Creativity
In recent years, artificial intelligence (AI) has made significant strides, revolutionizing industries from healthcare to finance....
bottom of page