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Why Your First 10 Ideas Are Never Your Best—And How to Find the One That Is
The human brain is wired for efficiency. When we attempt to generate new ideas—whether for a startup, book, campaign, or invention—our...
Feb 185 min read


AI Perceives, But Does It Think? What AI Teaches Us About Curiosity
Companies that see AI as a substitute for human insight will struggle to adapt to change. Those who see it as a tool to enhance...
Feb 71 min read


Systems Thinking: The Innovation Paradox
How a Holistic View Can Drive—or Hinder—Breakthrough Ideas Seeing the Whole Elephant Imagine a group of blindfolded individuals touching...
Feb 25 min read

The Leaky Mind: The Engine of Innovation
Innovation often feels like magic—moments of profound insight striking like bolts of lightning. But what if this magic has a name? Enter...
Jan 266 min read


The Upside of Down: How Negative Emotions Fuel Positive Transformation
Negative emotions, long relegated to the shadowy corners of human experience, are having a renaissance. While the cultural zeitgeist...
Dec 24, 20246 min read


How Small Companies Can Use AI to Test New Product Concepts Online
Launching a new product is often a high-stakes endeavor, especially for small businesses. Without the resources to conduct extensive...
Dec 10, 20245 min read


How a Good Night’s Sleep Unlocks Creative Problem-Solving
We’ve all had the experience: going to bed with a problem on our minds only to wake up the next morning with the solution suddenly, and...
Nov 12, 20246 min read


The Secret to Breakthrough Innovation: Why Inter-Company Cross-Collaboration Works Wonders
In a world where competition often overshadows cooperation, inter-company cross-collaboration stands out as a bold strategy to drive...
Nov 6, 20244 min read


How Humor Unleashes Creative Inspiration and Fosters Out-of-the-Box Thinking
Humor, beyond being a source of entertainment and joy, is a catalyst for creativity. It has the power to shift perspectives, lower...
Nov 5, 20246 min read


Simplicity In Innovation: Rethinking What is Already There
When people think of innovation, they often envision groundbreaking technology, complex algorithms, or cutting-edge inventions. However,...
Oct 8, 20245 min read


There Is No 'No' in Creativity
Creativity is often seen as a playground where the only rule is that there are no rules. In this expansive realm, the concept of 'no'—the...
Sep 30, 20246 min read


To Succeed, Neuroscience Says You Should Daydream
When was the last time you found yourself daydreaming in the middle of an important task? Perhaps your mind drifted off during a mundane...
Sep 20, 20246 min read


Cognitive Biases in Ad Campaigns and the Role of AI: A Deep Dive into Persuasion and Technology
Advertising has long relied on understanding human psychology to craft compelling messages that resonate with audiences. One of the most...
Sep 18, 20246 min read


Even the Simplest Products Outsell the Competition Through Innovation
Dishwashing liquids are a staple in every household, a seemingly mundane product that plays an essential role in daily life. However,...
Sep 12, 20245 min read


The Characteristic of Vision: Why Some People See What Others Can’t
Vision is perhaps the most defining characteristic of the world's greatest innovators. It is the ability to see beyond the present and...
Sep 11, 20245 min read


6 Principles of Innovation: Guidelines for Start-Ups and Small Business Executives
Innovation is the lifeblood of any business, but for start-ups and smaller companies, it’s more than just a buzzword—it’s essential for...
Sep 9, 20246 min read


Avoiding AI Traps: How to Harness AI for Creativity Without Losing Your Edge
Artificial Intelligence (AI) is undeniably transforming the landscape of creativity and problem-solving. From generating art and music to...
Sep 4, 202410 min read


The Creative Thinking 4-Step Model: A Deep Dive into Problem-Solving and Innovation
Innovation is no longer a luxury but a necessity. Undoubtedly, the ability to think creatively has become the linchpin of success in...
Sep 3, 20246 min read


The Role Of Creative Thinking In Discovering Your Purpose in Business
In the hustle and bustle of everyday life, the concept of "purpose" often seems like a luxury—something to think about when there’s more...
Sep 3, 20248 min read


The Launch-pad for Innovations
Where do innovations begin? From my experience, innovations are launched with bad ideas. Impossible ideas. Where do I get this idea that...
Aug 6, 20243 min read


An Argument for Curiosity
Curiosity is an innate human trait, observable in children from a very young age. It is a desire to learn, understand, and explore the...
Aug 1, 20245 min read


Brainstorming with AI: A Game Changer in Creative Output
The introduction of artificial intelligence (AI) into the brainstorming process is proving to be a game-changer. From new product...
Jul 31, 20244 min read


Creative ideas essential to company success, but not enough leaders support creative pursuits, Harvard Business Review study reveals
"In a business world focused on the bottom line, it's easy to lose sight of the value of creativity. The findings highlight that...
Jul 30, 20241 min read


Why AI Can Hinder Team Creativity
AI’s capabilities in data processing and pattern recognition are undeniable, its role in group creative productivity has sparked...
Jul 30, 20245 min read


Emotional Intelligence: The Silent Driver of Business Decisions
The role of emotional intelligence (EI) in decision-making cannot be overstated. While traditional metrics and analytics play crucial...
Jul 26, 20245 min read


Embracing Ambiguity: The Hidden Catalyst for Effective Decision-Making
In today's highly complex, the rapidly changing environment of modern business, decision-making under uncertainty has become a norm...
Jul 24, 20245 min read


Unlocking creativity: Scientists discover origin of ‘eureka’ moments in the brain
We’ve all experienced those magical “eureka” moments when a brilliant idea suddenly pops into our heads out of nowhere. So, have you ever...
Jul 16, 20241 min read


The Power of Boredom: How Idleness Fuels Creativity and Innovation
Boredom often gets a bad rap. It’s seen as a state of mind to be avoided, a sign of inactivity or lack of productivity. However, boredom...
Jun 24, 20249 min read


Are you 80% angry and 2% sad? Why ‘emotional AI’ is fraught with problems
AI that purports to read our feelings may enhance user experience but concerns over misuse and bias mean the field is fraught with...
Jun 24, 20241 min read


Exploring Innovations Through The Chinese Creative Thinking Methodologies
Preface: The History and Culture of Chinese Innovation China's history is replete with remarkable advancements across various fields,...
Jun 11, 20245 min read


Why You Should Hug Mistakes and Failures in the Innovation Process
The Commonality and Necessity of Mistakes and Failures Innovation is an inherently risky process that often involves trial and error....
Jun 10, 20243 min read


Fear: The Barrier to Innovation
Innovation is the lifeblood of any thriving business. It fuels growth, drives competitive advantage, and sparks transformative change....
Jun 4, 20244 min read


Dreaming the Future: Neurons Predict Events in Sleep
Researchers discovered that certain neurons not only replay past experiences but also anticipate future events during sleep. The study...
Jun 3, 20241 min read


How to Avoid Creating a Matryoshka Doll In Your Decision Making Process
In the world of business, the ability to continuously challenge and refine perspectives is a vital skill. Think of it as peeling back the...
Jun 2, 20245 min read


Exploring Famous Disruptions: Planned or Evolved
Disruptions can dramatically alter industries, creating new markets and value networks. Disruptions can either be the result of...
May 30, 20248 min read
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